Are you dealt pocket Aces on every single hand? (If you are, I will pay for your airplane ticket and entry fee for the next World Poker Tour event.) But for the rest of us, we have to do the best with our good cards and learn to win hands when we have nothing.I have played against people who say that bluffing is lying, and it is immoral. I don't even try to argue with these people, because bluffing is really the most fundamental strategy in Texas Hold 'Em. If there was no bluffing, the game would be luck, and you'd be better off playing "Rummy."
Bluffing is simple, right? All you have to do is convince the other players that you have the best hand, and get them to fold their hands. Well, now that you know that, you are ready to win thousands of dollars an hour playing Texas Hold ' ONLY it were that easy. In fact, bluffing is an ART.
We can't say that analyzing is more important than the position. They both are very important. That's why when you sit at the table you need to watch carefully and analyze the behavior of your opponents as well as your own reactions. It is not easy to do it but you can learn.
The facial expression, gesticulation, the body language can give you a lot of useful information relative to your opponents' hands. You need to analyze them as well as to learn how to control your reactions since your opponents also will try to read you.
You need to be unpredictable, to change your playing style and not to allow them mislead you. Of course, your opponents will try to mislead you in order to make you take wrong decisions. This is their job. Stone face is not the only way to confuse your opponents. You can give a lot of wrong signals with your body, gestures, eyes etc.
The skill of reading the opponents needs to be developed. The professional players have already developed it. All you need to do is to analyze their reactions: when they call, when they fold, when they raise and what they do when they have certain hand. You don't need to stare at them but to watch very carefully. And analyze. Analyze your actions too. Always analyze.
No matter whether you win or lose, you need to analyze your actions. Of course, it takes time to learn how to do it. Take your time and be patient. If you really try to develop that skill, you will definitely succeed. And one day, when you manage to make them read your hands wrong, you are going to win a lot of money and respect.
It is not true that good and professional players play only aggressively and don't make mistakes. Of course, they do. They are humans. But they play very carefully and only when they have strong hands they use the aggressive style. You should do the same. Self-confidence is very important when you play poker. And self control. If you feel that you are not able to control yourself, just leave the table. That needs to be learned as well: to know when to stop. Just like in life. If you learn it, you already win the half of the battle.
Bluffing
I cannot begin to tell you how many times I have played hands where some amateur called me down the line and when he turned over scraps told me he was "bluffing."Of course, I didn't tell him that he was wasting his money right away, instead I let him lose the rest of his chips to me, and then I told him the truth. If you are someone who always seems to get caught on your bluffs, chances are that you simply don't bet or raise enough to make any difference. Think about it, if you have a lot of chips committed to a pot, are you going to fold to a tiny raise? Of course not, so if you don't raise enough, you are going to get called, and your are going to lose your bankroll.
FOLDING
FOLDING is the most important skill in Texas Hold 'Em. If you don't know when to lay your cards down, you are destined for a career of bad beats, lost hands, and frustration about your lost  key to learning to fold is to leave your emotions at the door.
The reason that most people get burned is they start thinking, "Well, I already have so much money in this pot, I should just call, even though I know I am beat." NEVER, ever take this mentality. The second you feel that you are going to lose a hand, fold. You don't prove anything by throwing away your money. The only thing you prove is that you don't know anything about poker, and apparently, you don't like your money.
There is, however one exception to this rule. At the beginning of a game, it is always a good idea to learn how each player thinks and plays. If you are having trouble figuring out a player's tells and playing style, it is worth it to lose a couple of chips to find them. If you are reading this and thinking... "Wow, I really need to take my poker skills to the next level, and start making money with my hobby"... then you are absolutely right.